Holiday cottage letting agency Sally’s Cottages has been nominated for a prestigious British Travel Awards.

This is the third year in a row that the Keswick-based company has been shortlisted for the best holiday cottage and self-catering booking company prizes.

It won silver in these categories in both 2015 and 2016 and the firm is hoping to take gold this year.

The British Travel Awards is the UK’s biggest holiday industry awards ceremony and is consumer led, with the winners of all award categories decided by a public vote.

Sally’s Cottages is up against 18 companies in the same category, all of who will be competing for the gold, silver and bronze accolades.

Owner Sally Firlding said: “Winning Silver for two years has been an incredible achievement, but we are always looking at improving our personal customer service. Winning Gold would be further testament to the hard work of our team and the support of our customers.”

The cottage agency was the first in Cumbria to introduce third party reviews on their website.

“We wanted to be completely transparent on our website,” Mrs Fielding added.

“Displaying independent reviews helps future and current customers ensure that they can continue to receive the best service from Sally’s Cottages.”

The holiday letting agency was set up in 2003 with one cottage and £1,000 in the bank and last year it brought in £6m-worth of bookings for more than 400 cottages.

The nomination in the British Travel Awards 2017 marks the third award nomination so far this year for the company. It won the Cumbrian Family Business Awards in March and was shortlisted in the National Family Business Awards in June.

Awards chief executive Lorraine Barnes Burton said: “The British Travel Awards give consumers the opportunity to reward travel and tourism enterprises for outstanding performance in service delivery and product offering. Voting in the 2017 Awards is now open and nominated companies have until 30th September to lobby their happy customers for votes.”

The successful companies will be announced at an awards ceremony on the November 29. Voting can be done via the Sally's Cottages website .