A PROPERTY development firm is breaking new ground in trialling a hi-tech sales tool.

Penrith-based Cumbrian Homes is introducing virtual reality (VR) tours of its latest housing site. Many developers already use 360º videos of their houses but Cumbrian Homes believes it is the first in the county, if not the UK, to harness VR technology.

Its commercial manager Scott Edwards said: "We’re continually developing as a company to ensure we’re at the forefront of technological advances.

"Where our VR tour is unique is that it is based on computer-generated designs taken from architects' drawings and site plans. This provides a really powerful tool for our homebuyers, giving increased confidence and allowing them to visualise their new home and its environment before construction even starts."

The innovative technology is being launched at the Carleton Manor Park development in Penrith this weekend. It was created by James Bullimore of Jabster Ltd, who is based in Skirwith, near Penrith.

Mr Bullimore has worked in 3D design for more than 20 years. For this latest work he has modelled 3D house models which have then been positioned within a 3D landscape of Carleton Manor Park, with accurate contouring based on Ordnance Survey Benchmark topographic survey maps.

When visitors to the site stand in one of several hotspots, the smart technology allows them to view a 360º augmented reality (AR) virtual representation of the development, on smartphones or tablets, with the aid of virtual reality goggles. The user can then "virtually" walk around the development.

Mr Edwards added: "We believe we’re one of the first in the UK, and certainly Cumbria, to offer this immersive viewing. We’re always looking for innovative ways to improve the customer experience and while physical viewings will always be important to get a sense of scale, virtual reality can really bring the space to life before it exists.

"We feel the VR and AR technologies are an exciting and logical fit for us as we actively encourage earlier buyer involvement so they can truly personalise their new home with us. ”