PUB chain JD Wetherspoon will cut the price on all the food and drink it serves for one day this autumn.
The firm - which has pubs in Carlisle, Penrith, Keswick, Workington, Whitehaven and Barrow - will reduce its prices by 7.5 per cent on September 20, Tax Equality Day.
This is designed to highlight the benefits of a VAT reduction in the hospitality industry, which Wetherspoon's chief executive Tim Martin campaigns for.
Food in pubs is subject to 20 per cent VAT, whereas supermarket customers pay no VAT on food. Pubs also pay about 16p per pint in business rates, compared with 2p per pint at supermarkets, according to Martin.
"A reduction in the level of VAT on a long-term basis will create a level playing field and generate growth and jobs in an important and vital industry, especially in beleaguered high streets," he said.
He added that he wanted it to be the year's busiest day.
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