Cumbria-based print firm H&H Reed Printers has appointed a digital expert as it looks to improve its competitiveness and productivity.

Molly Blackburn has joined the company as its digital development officer, having been taken on as a “Knowledge Transfer Partnership” (KTP) associate.

The 23-year-old – who has a first class degree in marketing management from the University of Central Lancashire – will be charged with improving the company’s online presence into new and emerging markets, working with colleagues and with students and experts at UCLAN and Innovate UK.

“KTP often delivers significant increased profitability for business partners as a direct result through improved quality and operations, increased sales and access to new markets,” said Andy Jackson, managing director of H&H Reed Printers, which has offices in both Penrith and Milnthorpe, and is part of the Carlisle-headquartered H&H Group.

“It is designed for those individuals who are inquisitive, bright and serious about getting ahead, and Molly certainly meets all of the criteria.

She brings with her exceptional experience that she has gained at university and through work experience.”

Molly, from Haverigg, is former head girl of Millom School, and a member of Lancashire Business School’s Launch Pad Programme.

She will personally manage the 24-month project which will include analysing the industry, looking at web-to-print solutions, and improving manufacturing and user experience.

She said: “I intend to get under the skin of the business to help take it to the next stage of its development. The structure of the project is fantastic, with regular meetings, timescales, and criteria set for success.

“I know that I will learn a huge amount from everyone involved within the project.

“I believe the changes the project will introduce will be invaluable to the company’s future growth.”

H&H Reed Printers has offices in both Penrith and Milnthorpe.

It is part of the wider H&H Group, which includes auctioneering, property, insurance and a variety of commercial services.

H&H Group employs 320 people at 18 sites across the North West, and can trace its heritage back 150 years.