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Lake District firms showcasing county at industry show

Windermere Lake Cruises.
Windermere Lake Cruises.
Thursday, March 16, 2017 at 4:33PM

Three Lake District businesses are joining forces for the British Travel and Tourism show.

Windermere Lake Cruises, Lakeland Arts and the Lakeland Motor Museum are launching a new group package at next week’s British Travel and Tourism Show.

The Lakeland Heritage package is aimed at specialist groups, schools and people looking to experience the county.

It will combine a cruise on one of Windermere’s three historic ‘steamers’ as well as visits to Blackwell, The Arts & Crafts House and the Lakeland Motor Museum.

The British Travel and Tourism Show is taking palce on March 22-23 at Birmingham NEC and brings together hotels, attractions and destinations with tour operators from across Britain and Ireland.

The coach tour market in the UK is worth £1.4 billion annually.

Sales and marketing manager at Windermere Lake Cruises, Jennifer Cormack, said: “Group travel is a vital part of our tourism economy.

“This major event is the perfect opportunity to launch our new Lakeland Heritage package and to help show the rest of the country why the Lake District is such a strong contender to be awarded World Heritage Status this summer.

“We know that historic and cultural breaks have an enduring appeal, so we want to keep finding new ways to inspire visitors and underline why we have the ultimate cultural landscape.”

Chief operating officer at Lakeland Arts, Liz Moss, said: “Our combined day out gives visitors a sense of why the Lake District deserves World Heritage recognition, the design and splendour of Blackwell is inspired by the views and landscape that surround it, beautifully nestled above Lake Windermere.”

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