The 47th Lakes Hospitality Trade Show introduces a Demonstration Theatre for industry professionals to showcase their talent.

A star attraction of this year's edition is chef patron and co-owner of the Black Bull in Sedbergh, Nina Matsunaga, who will demonstrate live cooking at the new theatre at 12pm on both days of the event.

The event will take place at the J36 Rural Action Centre at Crooklands on February 28 and 29.

Sarah Tasker, the show manager said, "There is a real buzz about the show which, on the exhibitor side, sold out weeks ago – showing how positively its viewed within the industry.

“It showcases innovative technologies, talented local artisans and fresh ideas with over 150 exhibitors. There are free masterclasses, the live cooking demos, expert advice and vital industry networking opportunities.

“We may be the County’s longest running trade show – but every year we develop and improve what is on offer to visitors and exhibitors.”

Promoting sustainability in businesses through innovative methods is the key message of this year's show.

Ms Matsunaga's demonstration will illustrate how the principles of seasonality and locality can contribute to providing sustainable food, while enhancing taste and cutting food miles.

A roster of experts will present their products and share advice at the new demo theatre.

A total of 10 demonstrations are lined up, including unique features such as Eat Wild, a segment promoting the consumption of game meat for sustainability, The Flavour Blaster Pro 2, displaying innovative bubble guns to enhance cocktail experiences, and a presentation by Shed One Distillery on pairing botanical spirits with treats, among others.

Last year's show saw record-breaking attendance with nearly 1,700 visitors over two days.

Ms Tasker added: “It’s a real privilege to have so many top demonstrations taking place at this year’s show.

“There were lots of new faces at the show last year from further afield than usual. So, it is clear we are now reaching a bigger audience than just Cumbria and the South Lakes. We are looking to improve on that still further this year.”

Profits from the event will be directed back into the hospitality industry and support visitor events throughout the year.