A NEW app tailored for Ulverston enthusiasts is set to be launched.

Choose Ulverston is the new app promoting businesses and encouraging local spending. 

The app is set to be launched on November 25 at the Dickensian Festival.

It will show the best the town has to offer, from shops, to restaurants, festivals and trails.

App users can scan a QR code in-store to earn a digital stamp, which then appears on their stamp card in the app, encouraging customers to return regularly to earn rewards.

The app's trail feature works by grouping businesses together into one easy-to-access place. For example, a health and beauty trail or a pub and bar trail.

Ulverston will continue to be available as a location on the LoyalFree app and its very own dedicated app, Choose Ulverston.

Michelle Scrogham, chair of Ulverston Business Improvement District, said: "We’ve been wanting to offer an app for quite some time but the costs were prohibitive. We’re really pleased to now be in a position to market Ulverston this way, showing the very best we have to offer in shops, restaurants, cafes, festivals, trails, places to stay and visit and more, alongside the loyalty scheme.

"Ulverston BID have been working in partnership with Loyalfree for several years and led the very first augmented reality trail in the Country, and Ulverstons Loyalty scheme.

"We found that most people recognise our website, Choose Ulverston and its social media pages, but the loyalty scheme didn’t tie into that the way we wanted it to. We are now able to offer a more modern version of our loyalty scheme via the Choose Ulverston App which is due to be launched on Dickensian weekend and will be available for download shortly.

"Ulverston BID have been working hard to deliver projects that benefit the whole town and its businesses, and we’re looking forward to seeing this new App in action."