A sizzling start to September has given a boost to The Inn Collection Group after a weekend of bumper occupancy rates across their network of inns.
Across 32 sites in Northumberland, Tyne & Wear, Co Durham, North Yorkshire, North Wales, Lancashire and the Lake District, 99% of rooms were booked as everyone enjoyed basking in glorious temperatures. Out of 1,013 available rooms, 1,007 were occupied on Saturday evening.
Cumbria’s national park was the peak performer with all nine open sites fully booked while North Yorkshire was close behind with just one room at the 95-key The Harrogate Inn left available.
In total 24 out of 26 properties were at 100% of capacity, continuing what has to date been an impressive year for the hospitality operator.
Six venues have recently returned from refurbishment, while The Ullswater Inn is due back by the end of the year.
With growth showing across the group, rooms director Kate Bentley says that is an endorsement from The Inn Collection Group’s customers and that there will be more to come in the final quarter of the year.
She said: "We’re naturally delighted that our inns proved so popular last weekend and that we have been able to carry forward the momentum of what has been overall a positive summer for us.
“Our style of hospitality is proving to be a winning formula in a challenging environment, with the cosy pub and comfortable rooms being something that is really valued by those staying with us.
“We have grown the number of sites available for people to choose from with six re-openings so far this year and it is particularly pleasing to see these renovations amongst the top performers in the group.
“Last weekend saw us 32% up on like for like sales between this year and 2022, whilst the month to date figures are 56% up.
“For the year to date, we are up on room nights, revenue and ADR and that is also on like-for-like analysis, not just because our number of open inns has increased.
“With the night’s drawing in, we have recently re-launched our popular Winter Breaks promotion which with a one-night dinner, bed and breakfast stay available from just £49.50 per person, I expect will again be a big driver for us in the low season.”
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