FOR the first time, customers can now buy online from Primark as its new Click + Collect trial goes live, with the Carlisle store being amongst the first to adopt the new service. 

Launching in 25 stores across the North West of England, Yorkshire and North Wales, the new service allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day. 

The trial brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click + Collect.

This includes essentials such as multi-packs of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys. 

The 25 stores offering the service range from large city centre and out-of-town stores to smaller high street locations, including Carlisle's English Street store. 

Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.

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The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible.

Kari Rodgers, Primark UK retail director, said: "It’s a very proud moment to see Click + Collect go live in 25 of our stores, including Carlisle.  

"Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark. We love our stores, and we really believe that Click + Collect will help to bring more people to the high streets and shopping centres in which they’re located, benefiting everyone in the community.”

READ MORE: Primark in Carlisle to trial new click + collect service