AN events venue and bar has frozen its drinks prices to 'keep live entertainment affordable' amid the ongoing cost-of-living crisis.
Carlisle’s Old Fire Station said it is also going to be keeping its ticket prices as low as possible.
Affordability is the watchword for the venue where owner Will Morgan says he wants to ensure people can still enjoy a great night out even as finances are squeezed.
He’s said the prices across the whole range at their bar won’t change before the end of the year.
He said the Old Fire Station will 'absorb' rises from its brewery to give customers certainty, and freeze ticket prices.
Will said: “We want everyone to know when they are buying tickets to an event there's not going to be any surprise price increases.
“So, whatever we charge today for a drink, we're going to charge at the end of the year as well.
“We've put a complete bar freeze in so that people can budget accordingly, and they know that if they come today and it's £4.50 for a pint it's not going to be £10 in three months' time.”
Since taking over The Old Fire Station last September and being able to reopen after lockdown, Will said he has been struck by how much live entertainment means to people and is determined to keep it affordable even during times of financial hardship.
He says: “I saw what people were like when they were coming to music gigs and comedy shows, they were leaving in tears.
"It was an overflowing of emotion, people saying, this is my life, and I didn't realise how much I'd missed it until I was back at it.
"I realised how good it is for people - it builds mental health, socialising, being with other people and experiencing things together.”
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