BOOTHS reported a strong like for like retail sales increase of 6.5 per cent over the key three-week trading period, whilst also recording their best ever Christmas week customer satisfaction score.

Total revenue including B2B and wholesale sales increased by 4.3 per cent from 2020, rounding off a strong period of performance throughout the key trading quarter which saw retail like for like growth of 4.2 per cent.

Chief Operating Officer Nigel Murray said: “I’m delighted to report growth on growth figures for a third consecutive year. Christmas at Booths is a true team effort of 12 months in the planning. Our 3,000 colleagues strive to deliver the very best food and drink along with our renowned warm Northern welcome.

“I pay particular credit to the teams who kept smiling behind their facemasks to deliver warm and friendly service in our stores and the top levels of quality and availability achieved against some incredibly challenging market conditions.”

Customers planned and ordered early with significant increases seen in the number of Christmas pre-orders received in October and November and the final trading week saw record sales levels achieved.

English wines, both still and sparkling, continue to track growth rising four per cent from 2020.

Champagne Sales rose by 21 per cent vs. 2020.

Sales of Artisan cheese rose by 17 per cent vs. 2020.

Booths manufacturing made 400,000 fresh hand rolled pigs in blankets and three tonnes of goose fat potatoes

Sales of mince pies rose by eight per cent vs. 2020.

“I continue to admire the dedication shown by our colleagues and suppliers not just at Christmas, but throughout the year. The past two years have been incredibly challenging and the commitment of the Booths team to keep customers, colleagues and communities safe and cared for is simply inspiring,” said Mr Murray.