CUMBRIA Community Foundation has become the first charity to be named as one of Cumbria Tourism’s official ‘Strategic Partners’.

As one of the UK’s most prominent Destination Management Organisations (DMOs), Cumbria Tourism’s core network of Strategic Partners draw together collective expertise from across the county to champion effective destination marketing to support businesses, visitors and local communities.

Cumbria Community Foundation is a leading, accredited community foundation and provides philanthropic services to individuals, families and organisations – managing more than 100 grant making funds and awarding an average of around £3 million a year.

This new Strategic Partnership between the two organisations reflects the importance of the visitor economy to local people, supporting jobs and prosperity for the county as a whole.

It also means that 10% of the proceeds generated by Cumbria Tourism’s MyCumbria residents’ cards will now be donated directly to Cumbria Community Foundation, to support local good causes.

Jacqui Currie, Head of Development, said: “Cumbria Community Foundation is delighted to have become a Strategic Partner of Cumbria Tourism.

“Our organisations share common values as we work to build a bright, sustainable future for Cumbria’s communities. With one in four people in the county depending on visitor spending for their livelihood, tourism is embedded in our communities and our economy.

“Many tourism businesses already work with the Foundation by becoming members and fundholders, the proceeds of which the Foundation gives out in grants to community groups that help vulnerable people in our county.

“Through our Strategic Partnership with Cumbria Tourism, we will be encouraging new supporters in the tourism sector to help us to address disadvantage in our county.”

Jim Walker, Chairman of Cumbria Tourism, adds, “The visitor economy is integral to our local communities and Cumbria Community Foundation is an outstanding example of an organisation giving back to the place where we live and work.

“It’s fitting that they become the first charity to be named as an official Strategic Partner and we look forward to working hand-in-hand with them over the coming year.”

Cumbria Community Foundation joins a core network of Strategic Partners, who are all highly respected and regarded across the county.

The list includes Cumbria Tourism patron United Utilities, alongside businesses ranging from Burnetts, The Cumberland, Thomson Hayton Winkley and Lamont Pridmore to Grasmere Gingerbread, Lake District Estates, and Windermere Lake Cruises.

Other existing Strategic Partners include Forestry England, Highways England and the Lake District National Park, as well as NFU Mutual, Stagecoach Cumbria and North Lancashire and the University of Cumbria.

Cumbria Tourism Chairman Jim Walker added, “We are grateful for the continued support of all our Strategic Partners.

"Working together to draw on this rich pool of collective energy and expertise is key to supporting the future of both our tourism sector and the county as a whole. Cumbria Community Foundation is a fantastic addition to this network.”