A CUMBRIAN brand has unveiled the world’s first-ever running shoes to utilise a Graphene-enhanced foam, bucking the carbon plate trend and doubling the industry standard for longevity.

Collaborating with Graphene experts at The University of Manchester, inov-8, which has its HQ offices in Staveley near Kendal, has sped its way to landing the biggest sports footwear innovation of 2021.

The Graphene-enhanced cushioned foam, called G-FLY™, features as part of inov-8’s revolutionary new trail shoe, the TRAILFLY™ ULTRA G 300 MAX, which is designed for ultramarathon and long-distance runners.

This helps runners maintain a faster speed over greater distances, aid their feet in feeling fresher for longer, and prolong the life of their footwear.

Michael Price, COO of inov-8, said: “In an industry where running shoe manufacturers seem hung up on underfoot carbon plates, we’ve delivered an innovative proposition.

“We’ve worked incredibly hard for the past two years with the university and leading footwear industry veteran Doug Sheridan in developing this innovation. A team of 40 athletes from across the world tested prototype shoes and more than 50 mixes of Graphene-enhanced foam. Trail test reports show G-FLY foam still performing well after 1,200km – double the industry standard.”