A SPECIAL animation has brought the magic – and scent – of Christmas to life.

Fragrance experts Wax Lyrical have enlisted the help of Carlisle’s Plus3K Animation Studios to showcase the new Baby It’s Cold Outside range.

Each cosy treat features a friendly face – and it was up to Plus3K to bring them to life.

The playful and charming characters are each awoken by the renowned scents of winter before coming together to unveil the brand-new addition to the range for 2020; the red colour pop edition, Deck the Halls.

2020 marks 40 years in business for Wax Lyrical and it’s been a monumental year for the manufacturer which put a hold on fragrance production earlier this year, in the midst of the pandemic, to manufacture sanitiser.

Lou Kneath, chief executive of Plus3k, said: “Working with a fellow Cumbrian based company on such a creative campaign to captivate the imagination of online audiences has been fantastic."

In the short film, you can meet Nukka the Inuit, Pistachio the Penguin, Elskan the Reindeer and Nanuq the Polar Bear. Each charming character represents the new seasonal fragrances, created at Wax Lyrical’s development team at Lindal.

Jenn Park, marketing manager at Wax Lyrical, said: “Baby It’s Cold Outside is one of our hero autumn/winter ranges for 2020, and the collection lends itself perfectly to a piece of festive storytelling. This was a lovely way for us to wrap up our 40th year in business, and we hope it will bring a smile to our customers faces as we move into the festive season.” To watch the animation visit www.waxlyrical.com/baby-it-s-cold-outside.