A Cumbrian housebuilder has appointed a commercial director.

Genesis Homes, which is headquartered in Penrith, has welcomed Jeff Niland from Blewbury Homes, where he spent the last three years as projects manager.

Born and bred in Manchester, he has more than 25 years of experience in the construction industry.

He started his career as an apprentice joiner, working his way up to gain qualifications in building studies and project management and has experience in all aspects of the industry, including operations, construction and commercial.

Nicky Gordon, Genesis Homes' managing director, said: "Jeff’s track record, industry knowledge and specific experience with venture capital development projects throughout the UK brings a breadth of both construction acumen, alongside cost and commercial control required.

"These skills will strengthen and support Genesis Homes’ existing team, and we are delighted to have him on board.

"Attracting someone of his calibre into the business is a great endorsement of what we have achieved in a relatively short period of time.

"Jeff’s experience will bring a lot to our business as we continue to strive to achieve ambitious growth plans.”

Jeff said: "Genesis Homes is building a good reputation.

"Through various discussions with Nicky I know that they have a great opportunity to grow further, focusing on strong business values and build capability.

"Given the recently reported improvements in the housing market, Genesis Homes is in an excellent position to realise significant growth opportunities.

"The company has been successful in building a trusted brand, and their values and delivery processes are to be admired. I am delighted to be a part their team.”

Jeff is married with twin teenage sons and moved from Manchester to Kirkby Lonsdale eight years ago.

He is a keen supporter of both football and rugby.