An ambassador for one of the world’s most influential travel guides has highlighted The Lake District as one of her favourite places to visit without using a car.

As part of Cumbria Tourism's efforts to reduce the number of cars on the county’s roads, it formed a partnership with successful blogger Chloe Gunning – known to her online community as Wanderlust Chloe - who has a combined online audience of almost a quarter of a million people.

Cumbria Tourism welcomed Chloe and her partner – also a successful travel blogger - for a four-day visit to the Ullswater area designed specifically to show how people can explore the area without their cars.

Arriving on the West Coast Main Line by train and getting around the area exclusively by bus, boat, e-bike and on foot, Chloe showcased the area in a special video highlighting the visit, published across both Chloe and Cumbria Tourism’s own channels.

Chloe said: “Social media plays a very influential role in destination marketing.

"Videos in particular have the power to transport the viewer to a destination they may never have considered visiting before. Whether it's showcasing the highlights of a region or sharing an important message such as the car-free angle for this visit, it's easier to connect with people around the world than it's ever been before.

"I loved exploring more of the Lake District on my recent trip, and it was great to experience so much across a few days without needing to get behind the wheel."

Head of marketing and partnerships at Cumbria Tourism, Rachel Tyson, said: “As social media becomes an increasingly important way to promote businesses, products and services, it has also become a primary resource for people considering where to take their next holiday.

"We strongly feel that part of a relaxing break comes by getting away from the car and using other ways of moving around, which Chloe illustrated perfectly.

"We’re absolutely thrilled with the success of Chloe’s blog and video; and it’s a really strong indicator of how people are choosing to research locations for their next getaway."