Visitors to a major airport are being welcomed by images of the activities and fun on offer in the Lake District.

Liverpool John Lennon Airport has worked with Cumbria Tourism to dress walls along the airport’s international arrivals walkways and inside the baggage reclaim area with images of attractions in the region.

They are being featured alongside a wide range of imagery featuring arts, science, history, sport, music, food and fashion from across the North West - all easily accessible from the airport.

Katie Elliott, the airport’s head of marketing, said: “We are delighted to have been able to work in collaboration with the North West of England tourism partners to create a sense of place for international passengers arriving into Liverpool for the first time, whilst at the same time evoking a sense of pride amongst those passengers returning home to their city.

“This has been achieved using inspirational imagery for a multitude of genres which best represent Liverpool, the city region, Lancashire, Cheshire, Cumbria and Greater Manchester.”

Gill Haigh, managing director of Cumbria Tourism, said: “We’re thrilled to see Cumbria showcased in this eye-catching way for new arrivals at the airport.

“The branding really gives a tremendous sense of place to passengers upon arrival, as well as serving as a reminder to them to come back and enjoy the Lake District and wider county again in the future.

“The North West boasts a huge regional visitor offering and we’re very proud to have worked alongside other destination management organisations to promote that fact.”