North West accounting and business advisory firm Baldwins has strengthened its leadership team with a new tax director.

Jenny Pape has been promoted from her previous position of senior manager to tax director and will now be responsible for generating business and raising the profile of the firm across South Cumbria and North Lancashire.

Having worked with one of the big four accountancy firms, KPMG, Jenny has seven years’ experience advising SMEs and owner-managed businesses, as well as charitable organisations and international groups, on corporation tax.

Susanna Cassey, director at Baldwins, said: “Jenny joined the office 18 months ago and has quickly become a key figure.

"Her promotion to tax director recognises this and means the office’s senior team is now firmly in place for the future.”

Jenny said: “Lancashire and Cumbria are home to a wealth of businesses operating in a variety of sectors, and it’s great to be able to offer specialist tax advice to them from our base in Lancaster.

“My promotion to tax director demonstrates the recognition and investment the firm has in its people, and we are keen to continue attracting talented professionals to push the office forward.”

Baldwins has also added a graduate audit and accounts assistant to its team.

Andrew Chambers has joined the firm after a seven-year teaching career.

Susanna added: “Andrew demonstrates our continued investment in Associate Chartered Accountant trainees."