Hot on the heels of a tourism trade event in China in November, representatives from Windermere Lake Cruises are jetting off again next month – this time to America.
Jennifer Cormack, sales and marketing director, will take part in a session focusing on Europe's adventure and travel opportunities for the US market at the Travel & Adventure show in Los Angeles
She will also meet with members of the United States Tour Operators Association to discuss how to strengthen tourism links between the two countries.
The event, which has been organised by Partnerships in European Tourism – an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, is the only in-market event to take place in the USA.
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