A well-known face at a top Cumbrian building society has switched roles.

Jenny Strong, assistant branch manager at The Cumberland in English Street, Carlisle, has moved over to Borderway Finance as corporate account manager.

Having worked at The Cumberland for 13 years, her new role is to help local businesses get car and light commercial vehicle finance.

Borderway Finance is part of The Cumberland and offers finance solutions through local vehicle dealers, branches of The Cumberland and direct from its Carlisle-based team.

Ms Strong who has extensive experience in developing and managing customer relationships

She said: "I’m really looking forward to meeting lots of local businesses to increase awareness of our tremendous proposition.

"As a Carlisle-based business we’re on the doorstep, and our years of expertise and individual underwriting approach can really benefit business owners. It’s my job to make sure every business in the region is aware of how we can help them.”

Mike Deans, managing director, added: “Jenny is a great addition to our team. Her experience and enthusiasm will really help to promote the strength of our proposition.

"There is fantastic opportunity for growth in the small business and SME community with many businesses looking to increase head count over this year.

"The local business community is characterised by people who are hard working, agile but time-short.

"These businesses look for expert advice coupled with great value, and wherever possible, to partner with other local businesses.

"I look forward to working with Jenny to deliver an excellent customer experience and grow lasting relationships with businesses throughout our operating area.”