A Cumbrian hotel group has appointed a new director to its board.

English Lakes Hotels Resorts & Venues has appointed Ben Berry as the group’s new sales and purchasing director, joining his dad and uncle.

He will help develop the firm's business across its five venues in Cumbria and North Lancashire.

Mr Berry has worked for the hotel group as an executive since 2011 and prior to that held posts across its venues, including roles in sales, reservations and the health club and watersports centre at Low Wood Bay Resort & Spa.

He has also worked in the retail sector for both Booths in Windermere and All:Sports in Kendal and is a local councillor.

Mr Berry said: “It’s a fantastic honour to be asked to become sales and purchasing director and I feel proud and privileged that the board has the faith in my abilities, insight and skillset to make the appointment.

“I’m looking forward to the new role and working together with the board to develop activities and opportunities across our venues.”

The hotel group has been in the Berry family for over 60 years, with Mr Berry's father Simon at the helm as managing director.

Ben Berry also joins his uncle, Tim, as a director.

Douglas Dale, a fellow director of English Lakes Hotels Resorts & Venues who worked with Ben Berry’s grandfather, said: “We are thrilled that Ben has joined the board.

"He is a superb advocate for the group and his appointment reflects his hard work, commitment and dedication.

"His experience of working across the group will also be an invaluable asset in both our current operations and our future planning."

English Lakes Hotels Resorts & Venues owns the Low Wood Bay at Windermere, Waterhead at Ambleside, The Wild Boar, near Windermere, The Midland in Morecambe and Lancaster House in Lancaster.