Wigton firm Reays highly commended in UK Bus Awards
Last updated at 08:59, Friday, 30 November 2012
Bus operator Reays has been “highly commended” in the 2012 UK Bus Awards.
The Wigton firm, which won ‘top independent operator’ last year, was one of three highly-commended entries in the marketing-excellence section.
Reays entered its ‘hopping mad’ campaign, which featured a flock of crazy-looking sheep to promote discounted tickets on its City Hopper network in Carlisle.
It also included a giant burger with two buses in the middle to publicise Double Hopper tickets.
Judges described the campaign as “clever and well executed”.
They felt it was an excellent example of how a new entrant could quickly establish brand and customer loyalty in a highly-competitive market.
Managing director Chris Reay said: “We are very proud to have represented our home county as the only Cumbria-based operator in the nation’s number one bus awards.
“Our hopping-mad campaign proved very successful. It was good fun and put a smile on people’s faces but also got over the message in a strong and positive way that passengers would save themselves money by buying our discounted deals.”
More than 600 guests attended the awards in London last week at the Hilton Hotel, Park Lane. Transport Under Secretary Norman Baker was guest of honour. Mr Reay went with his wife Nicola, the firm’s finance director, and Michelle Stacy, sales and customer service manager.
Reays launched City Hopper in October 2010 in competition with established operator, Stagecoach. The network now carries 30,000 passengers a week. Reays also operates a fleet of private-hire coaches and provides many school and loss-making rural bus routes under contract to Cumbria County Council.
This summer it launched Lakes Hopper services between Keswick and Bowness and has plans for more routes.
First published at 08:58, Friday, 30 November 2012
Published by http://www.cumberlandnews.co.uk
- Double jobs boost in Carlisle
- Sellafield chimney removal will take years
- FSB outlines opposition to parking fees
- Cumbria’s £3bn grid connection: everything you need to know
- Training experts offer tips on learning for #cumbriahour
- Lake District whisky goes on sale at Harvey Nicks
- £1million ploughed into Cumbrian travel project
- Cumbria's top tweeters give their social media tips
- Blencathra has been sold
- £27m Government deal to create 2,000 jobs
- Warning over 'Hollywood-style' cyber attack
BBC News business headlines
- Good week for supplier base
- Good to see familiar faces return to ringside
- Get ideas off drawing board
- Dear Jenny
- Engineering boss relishes taking on fresh challenges
- Maryport firm SIS Pitches completes job in Copenhagen
- Website gives South Cumbria firms chance to take on giants
- Cumbrian marmalades to go on sale at Fortnum & Mason
- Day out at Maryport for Iggesund golfers
- Frank built 42-year career with West Cumbrian construction company
- Child porn images were downloaded by mistake, man tells court
- Ulverston ‘completely gridlocked’, councillor tells meeting (2 comments)
- Leisure centre go-ahead for Workington (4 comments)
- Future’s bright for Ulverston hospice as £1,000 gift goes to decorating
- Police name dead cyclist found by A592 in south Cumbria
- Country traditions thrill thousands in Coniston
- Top poets launch three new collections
- Cartmel Races - Betfair Barbecue Day 2014
- Cartmel Races - Totepool Cumbria Crystal Hurdle Day 2014
- Sun set to shine on festival of Kings