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Tuesday, 23 September 2014

South Lakes hotel throws weight behind campaign

AN innovative partnership is hoping to encourage more Brits to holiday in the UK.

The Langdale Hotel and Spa has joined forces with Cumbria Tourism to support a national campaign. The award-winning hotel has provided a prize for Visit England’s 101 Things to Do Before You Go Abroad initiative.

Visit England, the national tourist board, recently launched an app for the campaign to inspire consumers to nominate and vote for their favourite English experiences.

Everyone nominating or voting will automatically be entered into a prize draw and one of the prizes up for grabs is a decadent break at Langdale Hotel in the Lake District.

Dan Visser, marketing director for Langdale Hotel and Spa, said: “We really liked the idea of VisitEngland’s campaign, in particular its use of an app to encourage people to discover what’s on their doorstep before heading abroad. Providing a prize for the campaign is a great way of flying the flag for Cumbria.”

Langdale Hotel was approached to supply a prize by Cumbria Tourism who have worked with VisitEngland to help launch the campaign.

Ian Stephens, managing director for Cumbria Tourism, said: “Langdale Hotel is a great example of the outstanding quality people can experience in Cumbria. It boasts award-winning eco credentials, excellent quality accommodation and a choice of dining experiences.

“This is a wonderful opportunity for us to raise the profile of all that we have to offer visitors here, so we encourage all proud locals to use VisitEngland’s app and nominate their favourite Cumbrian experience.”

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