Revamped South Cumbria firm promises better customer service
Last updated at 17:06, Thursday, 31 January 2013
ONE of South Cumbria’s best known legal firms has undergone a major makeover.
Poole Townsend, a company of solicitors, estate agents and independent financial advisers, has now undergone an external rebrand described as a new “outer skin” by bosses.
Behind the scenes, the firm is striving to reinvent itself in terms of customer service and the technology used in the office. The firm has also introduced a new strapline to sum up its direction: “Turn to Poole Townsend”.
Partner Peter Yates said: “This rebranding exercise is not just about producing a new logo and property boards. This is just one of the processes. You should think of the logo and property boards as the new outer skin, the one people can see.
“Clients will start to experience everything else that is taking place, from improved customer service to the implementation of new technology.”
Derek Pearce, head of financial services and non-legal partner, added: “We have been looking at all the ways we communicate and express ourselves both internally and externally.
“We started this process two years ago and today we are unveiling one of the smallest elements of a professionally developed rebranding programme.
“The property boards will start to go up in Barrow this week and will then roll out to all other areas across Furness and the South Lakes over the coming weeks.
“The new logo and branding will ensure there is no confusion as to the complete services we offer and clearly defines the three divisions, legal, financial and property.
“Our new logo communicates who and what we are and what we do and is easily understood by our audiences.”
First published at 16:41, Thursday, 31 January 2013
Published by http://www.nwemail.co.uk
Have your say
With the new boards it is hard to see which company is doing the selling and what the words within the coloured speech bubbles say.Logos do not communicate 'who we are' people do that. A company with a history like Pooles should understand this but apparently not!
Make your comment
- Funniest Twitter responses to best ever Apprentice episode
- Roman fertility god banned by Facebook
- £450,000 boost to Rosehill theatre redevelopment
- Firm uses Skype to help client in Ebola zone
- Will Lloyds Bank branches in Cumbria be saved from the axe?
- Firms urged to aim higher at Growth Twenty14
- Over 2000 new businesses set up in Cumbria this year
- MPs press rail minister to invest in Furness line
- 20,000 will use Carlisle airport to get to USA
- Cumbria business discovers amazing Roman treasure
- Cranston’s: we won’t leave to grow
- Hotel wins top Facebook award
- Cumbria businessman lauded nationally as visionary
- Keep ownership until cash is in the bank
- Never underestimate the importance of lists
- Eight global markets already lined up for Lakes Gin
- Lakeland kitchenware predicting rapid growth
- Nuclear skills time bomb can be halted
- Should firms support Labour's minimum wage plans?
- Carlisle Living Awards: winners revealed
- Cumbrian village digs its own broadband network
- Story Homes submits plan for 190 houses in north Carlisle (46 comments)
- Record occupancy for Cumbria hotel
- Honour for inspiring next generation of scientists
- Most cyber attacks preventable
- Carlisle land could be freed up for development
- Barrow estate agents aiming to collect £50k for charity
- Cumberland Building Society scoops national award
- Mission to lure tourists to Cumbria from China
- Wine festival drums up business for Cumbrian pub