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Tuesday, 30 September 2014

Research team wins £500k car-maker deal

AUTOMOTIVE giant General Motors has awarded a local research company a second, five-year contract, worth over £500,000 to look at its customer care.

Teams based at Intersperience’s offices at Sandside, near Milnthorpe and Lancaster University will interview a thousand GM Vauxhall and Opel owners per month across 15 countries, over the five-year period. The multi-lingual researchers will carry out phone and email surveys of customers in 14 different languages.

The results will be used by GM to help them meet its target of being the best for customer satisfaction.

The contract secures 35 local jobs.

Paul Hudson, chief executive of Intersperience, said: “We are delighted to have been awarded this contract. It’s a vote of confidence in the work we’ve already been doing for General Motors over the last six years.

“We can both provide value for money and deal with a complex international study.”

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