Bed manufacturer Sealy has a new partnership with west Cumbrian Paralympian Simon Lawson.
The Aspatria-based firm has appointed Mr Lawson, who is from Maryport, as an ambassador for its 'world of sport’ campaign.
This is designed to underline the link between good quality sleep and sporting performance.
Holly Housby, Sealy's brand marketing manager, said: “We’re extremely pleased to be supporting Simon as part of our world of sport campaign.
"We’re working with a number of high profile athletes, across a variety of sports and Simon is the perfect ambassador.
"He has worked incredibly hard this year and sleep is now more important than ever. He’s a fantastic inspiration and we’re delighted to be working together.”
Mr Lawson represented Great Britain at the 2016 Rio Paralympic Games, when he came 14th in the men’s T54 marathon.
He was also was part of the British Athletics team at the World Para Athletics Marathon Cup in April, which is incorporated into the Virgin Money London Marathon.
Mr Lawson decided to take part in the end though and won the race.
He has set his sights on more races in the coming months including the Westminster 10k in July, Great North Run, Berlin Marathon in September and Chicago Marathon in October, before finishing off the year at the New York Marathon in November.
Mr Lawson said: “My Sealy mattress ensures I achieve a great night’s sleep every night due to its comfort and support.
"I’d even go as far as to say that it helps me train at my very best. I’d urge any blossoming athletes to never dismiss rest and sleep as it plays a massive part towards sporting success."
"If you haven’t recovered from training the day before, you simply cannot perform to your potential which lowers your training capabilities throughout the day,” he added.
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