H&H Insurance Brokers has won a national award.

The Carlisle-based firm won the marketing and customer engagement category in the Insurance Age UK Broker Awards 2018, known as the industry's Oscars.

H&H Insurance Brokers was commended for its innovative campaign which led to greater engagement with existing and new customers.

The multi-channelled campaign made use of brand awareness, print advertising, out-of-home advertising, events, Google AdWords, social media and direct mail.

Managing director Paul Graham and marketing manager, Nina Oxley attended the awards ceremony in London, hosted by Great British Bake Off comedian Tim Allen.

Nina said: “Multi-channel marketing is crucial in reaching out to new business, and we are very excited and proud to receive this award.

"In particular, it recognises the work we have done in embracing different media platforms to make more people aware of their insurance needs, and highlighting the way that H&H Insurance Brokers can help protect them.

"I would like to thank everyone who has been involved with this campaign, and to thank Insurance Age for this recognition.”

Judge Jonathan Swift said: “In assessing H&H Insurance Brokers’ winning entry, judges were effusive in their praise. One said the campaign was ‘quirky and targets a specific niche market and has had many specific wins’. Another remarked that it ‘fulfilled all of the criteria,’ noting it was a ‘creative campaign with an in-depth knowledge of social media tied up with real, tangible business results’. Overall it was a well-deserved winner.”

H&H Insurance Brokers has been established for 30 years and predominantly serves the farm and rural markets.

It wanted to persuade farmers to look away from the market leader when renewing their policies. Sister company, livestock auctioneers Harrison & Hetherington, has 20,000 farmer clients, and the campaign aimed to remind them they could find bespoke insurance products to suit their needs, under the same roof.