Carlisle City Council is calling on Carlisle businesses to get involved in a £1.6 million Discover England Fund project to attract more international visitors to the city.

For the first time, Carlisle, with 14 of England’s top ranked historic cities and the City of London, have come together as England Originals which has launched five itineraries aimed primarily at US millennials.

On Wednesday December 5, England Originals will host a welcome training programme in Carlisle for business owners and frontline staff, providing an overview on the project and how businesses can benefit from being involved.

The training is designed to help businesses become even more effective and informed ambassadors for Carlisle and England Originals, and attract more customers through positive recommendations and repeat bookings.

It aims to give the people attending market insight on US millennials, details on how Carlisle is being promoted as part of England Originals and how businesses can benefit and a chance to network with local businesses and organisations.

England Originals will benefit tourism businesses located in and around the 16 English cities and this training will upskilling staff and develop their product knowledge.

The Welcome Training Programme will take place at Tullie House Museum between 9.30am to 1.30pm and a free set of online tools will be available for businesses and their staff after the session.

Tickets to the training cost £50 per person and can be booked at http://bit.ly/EOWTWCarlisle