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Friday, 24 October 2014

New managing director appointed at Ulverston candle firm

THE UK’s biggest candle manufacturer has appointed a new boss.

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NEW FLAME Joanne Barber, who has been appointed as the new managing director at Wax Lyrical

Lindal-based Wax Lyrical has appointed Joanne Barber as its managing director as owner and former MD, Mike Armstead, prepares to take up the role of company chairman.

Ms Barber has 14 years of experience with Wax Lyrical as product development director, overseeing all aspects of product design, testing and manufacture, as well as sourcing and marketing.

Mr Armstead will continue to be fully immersed in the strategic direction of the business while sales director, Richard Wood, will become sales and marketing director.

Mr Armstead, said: “I’m delighted to make Joanne’s appointment as managing director, a structural change in the business that is very much evolution not revolution and one that we have been working towards for the last year.

“Joanne has vast experience across every aspect of our business and she has played a crucial role in leading Wax Lyrical from the brink of administration as a failing importer in 2006 – to the successful and profitable UK manufacturer that we are today.”

Ms Barber said: “I’m very pleased indeed to have accepted this role.

“Having been at Wax Lyrical for 14 years, I’ve worked across several teams in the business.

“I believe we have the potential to be the best candle manufacturer in the world. Our move to UK manufacture has been crucial to our success over recent years and we’re proud of having turned the business around in the toughest economic climate in decades.

“We will continue our focus on producing the highest-quality candles, reed diffusers and other home fragrance products here in Cumbria and on giving our customers exceptional service.

“We want our trade customers to have a superb experience when they do business with us and for consumers to love using our products.”

Based at its factory in Lindal, Wax Lyrical is the UK’s largest manufacturer of candles, reed diffusers and home fragrance products.

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