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Wednesday, 16 April 2014

New logo and slogan for Penrith Building Society

One of Cumbria’s most revered financial institutions has unveiled a new identity.

Penrith building society photo
Society staff promote their new corporate identity

Penrith Building Society has adopted a more contemporary logo with the strap line “building society for life”.

It spent more than a year consulting focus groups, working with marketing consultant Lisa Coates and Jili Allen Creative to develop the concept.

It hopes that the new logo is more legible while the strap line will remind people that it provides a service throughout their lives from junior savings accounts to mortgages, general savings and insurance.

Chief executive Amyn Fazal said: “The new brand reflects our position as a modern mutual with traditional values and we hope all our customers like it as well.

“It was really important for us to get this exercise right so we could attract new customers, but also still appeal to our existing and loyal members.

“We remain open to new ideas, new ways of working and our aim is to continue to deliver simple, great value products with the kind of personal service that we are renowned for.”

The new identity will be used in promotional literature, forms and stationery. The next stage is the launch of a revamped website followed by work to reflect the new brand at the head office in King Street, Penrith.

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