Last updated at 14:42, Tuesday, 05 February 2013

AN Ulverston-based LED lighting firm has lived up to its name with a new transatlantic partnership.

Marl International has teamed up with California-based LED lighting firm Bivar Inc, creating manufacturing bases in North America, Europe and Asia and a portfolio of around 24,000 products.

The partnership is the result of a two-year process with Marl’s managing director, Adrian Rawlinson, and Tom Silber, president of Bivar, working to ensure the partnership makes the most of the business.

The collaboration will create a partnership with more than 80 years experience in the industry.

Mr Silber said: “We value our strong relationship with Marl and share in the excitement at what we can create together. I’m confident customers will benefit from greater accessibility to our products and solutions.”

Marl International already acts as a distributor for Bivar, along with Citizen and Lighting Science.

It is hoped the partnership will help build on the Ulverston-firm’s success with solid state lighting in a wider market.

Mr Rawlinson added: “The similarities between Bivar and Marl are uncanny, the synergies and potential are phenomenal.

“Our collaboration is particularly exciting because it’s bilateral. We will be promoting availability of Bivar products in the UK and Europe whilst Bivar are accelerating development of Marl products in North America.”

First published at 10:53, Tuesday, 05 February 2013
Published by http://www.nwemail.co.uk