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Tuesday, 02 September 2014

Cumbria woman’s career steps into chartered territory

A LEADING light in Cumbria’s marketing industry has been awarded Chartered Marketer status by the Chartered Institute of Marketing.

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LAKES LEADER Lisa Coates, of Acorn Marketing, who has been made a Chartered Marketer by the Chartered Institute of Marketingsubmitted

Lisa Coates, of Acorn Marketing, is one of only a handful of marketing experts in Cumbria to attain the status.

Miss Coates, 33, had to complete 35 hours of continued professional development over the past two years, which included attending conferences and seminars, undertaking private study, mentoring students, volunteering as a board member of AgeUK Carlisle and Eden and making a contribution to the local community.

Miss Coates was previously a Member of the Chartered Institute of Marketing (MCIM), but by demonstrating hard work and dedication to her continuing professional development she has been recognised by the Institute and is now allowed to use the title, as well as being listed as one of only a handful of Chartered Marketers in Cumbria.

She runs the company from her home in Penrith but boasts clients across the county.

“I am thrilled to have been able to achieve Chartered Marketer status with the Chartered Institute of Marketing,” she said.

“I have worked extremely hard over the past two years, not only to build up my business, but to ensure that the work I do and the advice I give is the most up to date, relevant and valuable it can be.

“I believe it is important to keep on top of developments in the industry so I can ensure my clients have access to the expert knowledge they need.”

Since starting her consultancy in 2011, Miss Coates has been inundated with enquiries and has worked with more than 40 clients.

She has been involved with the Penrith Chamber of Trade and Commerce, the Pride in Penrith Lottery, Country Puddings, Penrith Building Society, Dorothy Wightman Interiors and Enterprise Answers among others, but says her biggest projects to date have been the Stars of Business Awards, Penrith Winter Festival and the Winter Droving event, which she created with Eden Arts.

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