South Cumbria business hits the shelves of supermarket giants

Thursday, September 7, 2017 at 11:02AM

An infant food produced by a South Cumbria company can now be found on the shelves of supermarket heavyweights Asda and Morrisons.

Kendal Nutricare have added the two major chains to an impressive list of big name clients that includes Booths and Amazon, for its new ‘Kendamil’ infant formula.

Kendamill is based on full cream nutrition for infants, and is the only British made formula on sale in the UK.

It has been produced based on research and development by staff at Kendal Nutricare base on the Mint Bridge Road industrial estate in Kendal.

During the research, parents had complained that other formulas sometimes caused eczema, increased colic, constipation and disrupted sleep amongst babies.

Parents contacted as part of the research were looking for a product with a premium formulation, but at a similar price to other milks.

It contains palm oil and fish oil, and is GMO-free (genetically modified organism) containing no eggs.

Chief executive, Ross McMahon said: "We are delighted that ASDA and Morrisons have listed our product in their stores. That gives us the opportunity to get the word out there and allow parents to judge Kendamil’s credentials for themselves.

"Mums and dads have already become our best advocates, and we are sure this will continue to be the case."

He added: "Kendamil has most definitely been formulated with care, and is the result of us listening to the stories coming out of infant formula use.

"We know that nobody can create a formula that is as perfect for a child’s nutritional needs as breast milk, but we are determined to provide the next best thing, and are on a journey of development and constant research."

Kendal Nutricare recently earned Red Tractor accreditation, and sources its milk from 220 local farms.

It has also received a number of industry accolades, including the innovation gong at the 2016 CN Business Awards, now rebranded the in-cumbria business awards. Look out for more on this year’s finalists on today (Wednesday, September 6).

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