CN Group is ceasing publication of its 24 ‘national’ newspaper.

The tabloid was launched in June by the Cumbria-based publisher aimed at giving readers a national newspaper with a northern slant.

The last edition of the 40p Monday to Friday publication will be published on Friday, July 29. No jobs will be lost in the closure.

David Helliwell, editorial director at CN, said: “We were proud of the design and content and had encouraging feedback and buy-in from advertisers but unfortunately copy sales are just not high enough to justify continuing daily publication.

“It was always a calculated risk to see whether there was enough of a gap for us to squeeze into beside the big beasts of the daily market and it hasn't come off.

“We launched quickly, failed quickly and learned an awful lot along the way. We’re obviously disappointed it didn't work out but it hasn't diminished our appetite for trying new publications, be they print or digital.

“The closure in no way reflects on the dedicated efforts of the small editorial team who produced 24 on a daily basis to a high standard.

“I'd also like to thank PA for their considerable support in this venture. It was their wealth of content that allowed us to even think of launching 24 and it’s been a pleasure working with them.”